Apple Changes Tune on Music Pricing
"Apple Inc. unveiled significant pricing and copyright changes to its iTunes Store, moves by the dominant online music seller that could spur similar action across the industry.The changes, announced at the Macworld Conference & Expo in San Francisco Tuesday, include a new three-tiered pricing plan for songs, instead of the 99-cents fixed price Apple has used almost exclusively. Apple also said it will drop copy protection from all of the songs in its digital store." [WSI]
Apple to end music restrictions
"Apple Inc has agreed to start selling digital songs from its iTunes store without copy protection software. At present, most music downloaded from Apple's iTunes store can only be played through an iTunes interface or iPod. The agreement with Sony BMG, Universal, and Warner Music will end digital rights management (DRM) software currently attached to iTunes music." [BBC]
iTunes Price Cut: Apple Announces Tiered System, DRM-Free Tunes January 6, 2009
"Apple Inc. is cutting the price of some songs in its market-leading iTunes online store to as little as 69 cents and plans to make every track available without copy protection.
In Apple's final appearance at the Macworld trade show, Apple's top marketing executive, Philip Schiller, said Tuesday that iTunes song prices will come in three tiers: 69 cents, 99 cents and $1.29. Record companies will choose the prices, which marks a significant change, since Apple previously made all songs sell for 99 cents." [CBS]
iTunes Price Cut: Apple Announces Tiered System, DRM-Free Tunes January 6, 2009
"Apple Inc. is cutting the price of some songs in its market-leading iTunes online store to as little as 69 cents and plans to make every track available without copy protection.
In Apple's final appearance at the Macworld trade show, Apple's top marketing executive, Philip Schiller, said Tuesday that iTunes song prices will come in three tiers: 69 cents, 99 cents and $1.29. Record companies will choose the prices, which marks a significant change, since Apple previously made all songs sell for 99 cents." [HuffingtonPost]
Apple iTunes goes all DRM free, with three price tiers
"Apple announced today that effective immediately 8 million songs on iTunes would be DRM free, and that by the end of the quarter all 10 million songs on the popular music site would be DRM free. DRM stands for Digital Rights Management, otherwise known as copy protection. DRM-free music can be shared between all your devices without complicated registration and proprietary software.
In addition, iTunes songs will no longer cost a flat $0.99. There will be three tiers: $0.69, $0.99, and $1.29 starting on April 1st. You can expect to see older releases at the lower price point, and newer releases at the higher one. The removal of DRM and the flexibility on prices is a compromise worked out between Apple and the music industry." [ZDNet]
Apple cuts copy protection and prices on iTunes
"Apple Inc. is cutting the price of some songs in its market-leading iTunes online store to as little as 69 cents and plans to make every track available without copy protection.
In Apple's final appearance at the Macworld trade show, Apple's top marketing executive, Philip Schiller, said Tuesday that iTunes song prices will come in three tiers: 69 cents, 99 cents and $1.29. Record companies will choose the prices, which marks a significant change, since Apple previously made all songs sell for 99 cents.
Apple gave the record labels that flexibility on pricing as it got them to agree to sell all songs free of "digital rights management," or DRM, technology that limits people's ability to copy songs or move them to multiple computers. Apple had been offering a limited selection of songs without DRM, but by the end of this quarter, the company said, all 10 million songs in its library will be available that way." [AOL]
ITunes Price Change Leads Apple's Moves At Its Last Macworld; No Cameo From Steve Jobs; CEO's absence weighs on show; analysts rate slew of announcements as ho-hum
“In the two-and-a-half-year standoff between Apple and music publishers over song prices on iTunes, it appears that both sides blinked. In a major concession to the big recording labels, the iPod maker will sell song downloads for 69 cents and $1.29, in addition to the 99-cent price Apple had maintained since starting the iTunes service in 2003. Apple had come under mounting pressure from record companies for tiered pricing.” [ContentAgenda]
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