Will product placement tarnish music?: Tie-ins between music and brands are growing rife. Is the rise of sponsorship a necessary step, or a curse? 3rd July 2008
"A few weeks ago a press release landed in my inbox, promoting Bebo's next online drama. According to the PR, it will be set amongst the real-life workings of Universal Music UK's west London headquarters. The producers will use cameos of real life Universal artists to bring "additional authenticity" - and some well targeted promotion for the artists, no doubt - to the show.
Financing for the project follows "Bebo's proven model of brand integration". Sony Ericsson is sponsoring, so "we can expect to see some clever references that integrate the brand or its other properties in to the show - whether it's Sam blagging his way out to an Ibiza Rocks with Sony Ericsson gig or simply winding his boss up with mobile phone-related pranks."" [Guardian]
The Future of Event Ticket Reselling: Price Caps, Taxes and Venue Control July 29, 2008
"Tickets, Baby, Tickets: that was the mantra of the ticket broker and reselling crowd at the Ticket Summit last week in Las Vegas. I was there to present on the legal and public policy issues of ticket reselling (with a focus on Internet sales).
The resale market for tickets is a great example of how markets work, because with event tickets it’s truly a case where supply and demand reigns supreme. But still, government regulation and the primary market have a large influence on how the resale secondary market operates." [TechLiberation]
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