Deal or no deal?: Artists need to think twice before signing a 360-degree deal - it could leave them in a spin July 25 2008
Ever since Robbie Williams signed his notorious £80m deal with EMI in return for handing over the profits from all his musical ventures - including touring and merchandising - the 360-degree deal has been the biggest buzzword in the record industry. But who does it actually benefit?
Live Nation has signed 360-degree deals with artists like Jay-Z, Madonna and Nickelback and many major labels now see the advent of these kind of deals as an opportunity to dip into every aspect of their artists' income in return for handling everything from promotion to touring. [Guardian]
Will product placement tarnish music?: Tie-ins between music and brands are growing rife. Is the rise of sponsorship a necessary step, or a curse? July 3 2008
A few weeks ago a press release landed in my inbox, promoting Bebo's next online drama. According to the PR, it will be set amongst the real-life workings of Universal Music UK's west London headquarters. The producers will use cameos of real life Universal artists to bring "additional authenticity" - and some well targeted promotion for the artists, no doubt - to the show.
Financing for the project follows "Bebo's proven model of brand integration". Sony Ericsson is sponsoring, so "we can expect to see some clever references that integrate the brand or its other properties in to the show - whether it's Sam blagging his way out to an Ibiza Rocks with Sony Ericsson gig or simply winding his boss up with mobile phone-related pranks." [Guardian]
Music industry: Sky sets up rival for iTunes with Universal deal July 23 2008
BSkyB is hoping to revolutionise music consumption as it did television after announcing a tie-up with the world's biggest record label to launch an "all you can eat" digital service that will compete with Apple's iTunes.
Having signed up Universal, home to U2, Duffy and Amy Winehouse, as an equity partner in the new business, the pay TV group is also believed to be close to similar deals with other labels. [Guardian]
Music industry: Sky sets up rival for iTunes with Universal deal July 23 2008
BSkyB is hoping to revolutionise music consumption as it did television after announcing a tie-up with the world's biggest record label to launch an "all you can eat" digital service that will compete with Apple's iTunes.
Having signed up Universal, home to U2, Duffy and Amy Winehouse, as an equity partner in the new business, the pay TV group is also believed to be close to similar deals with other labels. [Guardian]
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