Music News Bulletin - 13/12/08

For the fans, by the fans...are fan driven private concerts the next big movement? December 8, 2008
"There are many entrepreneurs who are working on the next frontier of filtering great music to the world through technology. The industry is currently awaiting the release of the 'silver bullet' technology that can dissect good from great music and the relativity of that music by user group and then geographic preference. While this is bound to be on the horizon there has to be a means that every world class musician can develop a sustainable business making great music by bonding with their true fans.

Why Private Concerts? Private concerts started when music was first on the scene back in the days the Kings and Queens utilized their free time bringing in the top musicians from their town to perform private concerts for them and their friends. The best musicians back in the 1700's would be summoned to the castles to play for a group of elite socialites that the only reason to come to the castle, other then to fufil the request from the King, was to listen to the best music in that given region. After these private concerts, these musicians where considered royalty by the guests (fans) and continued to be considered, and paid, as the top entertainment of those times." [MusicThinkTank]

Live music as accessible as water...next hyper growth market?
"In the multi-billion dollar paid entertainment marketplace, live music currently makes up only 2% of total spending. In today's world of economic challenge, the entertainment pie is not going to get any bigger and it will most likely shrink. For one segment to grow, it has to take dollars away from other segments of the entertainment pie. Movies are the top magnet for entertainment dollars, for every $1 spent on live music, $7.60 is spent on trips to movie theatres. Artists should consider fan-driven-private-concerts to grow their slice of the entertainment pie."
[MusicThinkTank]

The 3 dimensions of the music Long Tail December 13, 2008
"So we're all familiar with The Long Tail, right? The idea that the internet facilitates a massive number of low selling, low impact products/services/entities to exist because of the very low cost of having a presence, which when combined make up a very significant chunk of the market.

In music it's been the shift from hundreds of artists selling millions of records to millions of artists selling hundreds of records. Or downloads. Normally, everything in the long tail is grouped together as the low-sales stuff, whether that's things that once sold a shed-load of copies but now have very little commercial traction (back catalogue material) or artists that are producing current, vital work but selling in smaller numbers." [MusicThinkTank]